Surf Park Developer Services

At thinking adrenaline , we focus on setting your surf park project up for success by adopting a holistic, relationship-driven, and strategic approach. With Damon Tudor and Craig Stoddart successfully leading URBNSURF and The Wave to international recognition, we leverage our industry expertise to guide you through each stage. Surf parks are an exciting, emerging industry; filled with both challenges and opportunities. At thinking adrenaline we provide support to help you navigate this journey.

High-level leadership to ensure your project remains aligned with your objectives throughout every phase, from initial planning to launch.

Guidance in evaluating the potential of your surf park, assisting you in assessing market demand, financial forecasts, and identifying potential challenges.

Identify key opportunities and target customer segments, supporting the development of a roadmap for sustainable growth.

Develop and provide support in structuring business models and preparing for funding, helping you explore options such as debt, equity, or partnerships.

Strategy and project management to ensure the construction phase progresses smoothly, assisting with contractor management, planning, and design execution.

Facilitate collaboration with engineering specialists, offering advice on solutions for wave pool technology, energy efficiency, and water management systems.

Advise on the design process to ensure your surf park layout balances functionality with aesthetic appeal, creating an exceptional guest experience.

Assessing and mitigating risks, helping you implement safety protocols to protect both staff and visitors.

Provide support during pre-launch and beyond, assisting with operational setup, staff training, and ensuring a smooth opening.

Advice on optimizing real estate and retail components within your surf park, enhancing its revenue potential.

Help develop effective marketing and branding strategies that resonate with your audience and support long-term business growth.

Strategy and options to integrating software and booking systems to ensure streamlined operations and an enhanced customer experience.

What People Say About The Way We Think

Victoria WilliamsGeneral Manager (CEO Designate), Bahrain Surf Park
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Working with Craig and his team has been enlightening – it’s always hard on a new project but they make it fun.  As seasoned experts in the field, who work with ultimate professionalism but with realistic and honest approach has been refreshing.  An all-round enjoyable experience whilst making the amazing happen!
Simon BayleyManaging Director at Selbourne Capital, Chair URBNSURF Group
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Damon is a results-oriented CEO who built URBNSURF into a leading surf park operator, raising $100M and fostering a high-performing team while navigating challenges. He has strong values and excellent board relationships.
Daniel HaywoodCEO, Ramani Geosystems
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Craig quickly understood our complex business, guiding us through vital changes with exceptional finance skills, empathy, and all-round consultancy. He’s invaluable and highly recommended for any growing company.
David WakeleyNon-Executive Director at Bank Australia, Former Chair & Non-Executive Director URBNSURF Group
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Damon is a fast-paced, outcomes-focused leader with strong commercial skills, boundless energy, and a caring nature. Highly recommended for challenging roles requiring leadership, complexity management, and tight outcomes.
Rachel, PageLegal Counsel, The Wave
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Craig is a hardworking, commercially focused negotiator with a supportive management style that fosters autonomy. His contagious enthusiasm and approachability make him an exceptional leader and mentor, providing invaluable business insights.
Keith IrvingTreasurer at Balmain & District Football Club, Former CFO URBNSURF
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Damon’s negotiation skills, tenacity, and ability to manage challenges are unparalleled. He consistently drives outcomes while maintaining a people focus and upholding strong ethical values.
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