Our Team

Our Team

CRAIG STODDART

Craig is a highly entrepreneurial and engaging advisor, with a keen perspective on what levers are required to run a successful business. Craig has successfully built several businesses including a ceramic tile manufacturing business distributing products internationally to Europe & the US, a leading multi-channel children’s furniture retailer in the UK and the world’s first award winning inland surf destination using cutting edge Wavegarden Cove technology, The Wave in the UK.

Craig is a qualified accountant and has a strong finance background having cut his teeth in US investment bank, Morgan Stanley, and having worked as CFO on turnaround of a couple ofglobal businesses before both exited to private equity. He has worked across a variety of sectors including manufacturing, retail, software, security, geospatial surveying, semi-conductors, and leisure.His focus has been strategy development, building high performing teams, developing structures, systems and processes to operate efficiently, as well as preparing businesses for investment or sale.He has personally negotiated and managed several private equity investment deals.

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DAMON TUDOR

With 25 years of global executive and non-executive cross industry experience, Damon’s passion for challenges where significant growth, change & improvement is required sees him excel across many sectors.

Navigating the complexities of international business expansion, his drive to achieve unparalleled success through creative optimisation solutions & strategies turns visions into thriving realities. He has a drive to achieve unparalleled success in strategic planning & execution, revenue & profit maximisation, commercial & operational efficiency, marketing innovation & customer engagement that transform business outcomes.

Damon is a business and marketing graduate with post-graduate qualifications in management and digital business. He has worked across several sectors including consumer goods and services, retail, development and construction and adventure, leisure and entertainment in executive roles.

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What People Say About The Way We Think

Victoria WilliamsGeneral Manager (CEO Designate), Bahrain Surf Park
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Working with Craig and his team has been enlightening – it’s always hard on a new project but they make it fun.  As seasoned experts in the field, who work with ultimate professionalism but with realistic and honest approach has been refreshing.  An all-round enjoyable experience whilst making the amazing happen!
Simon BayleyManaging Director at Selbourne Capital, Chair URBNSURF Group
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Damon is a results-oriented CEO who built URBNSURF into a leading surf park operator, raising $100M and fostering a high-performing team while navigating challenges. He has strong values and excellent board relationships.
Daniel HaywoodCEO, Ramani Geosystems
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Craig quickly understood our complex business, guiding us through vital changes with exceptional finance skills, empathy, and all-round consultancy. He’s invaluable and highly recommended for any growing company.
David WakeleyNon-Executive Director at Bank Australia, Former Chair & Non-Executive Director URBNSURF Group
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Damon is a fast-paced, outcomes-focused leader with strong commercial skills, boundless energy, and a caring nature. Highly recommended for challenging roles requiring leadership, complexity management, and tight outcomes.
Rachel, PageLegal Counsel, The Wave
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Craig is a hardworking, commercially focused negotiator with a supportive management style that fosters autonomy. His contagious enthusiasm and approachability make him an exceptional leader and mentor, providing invaluable business insights.
Keith IrvingTreasurer at Balmain & District Football Club, Former CFO URBNSURF
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Damon’s negotiation skills, tenacity, and ability to manage challenges are unparalleled. He consistently drives outcomes while maintaining a people focus and upholding strong ethical values.
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